Today was a learning experience in a lot of ways. For those who don’t know, after selling my Charleston home staging business last year I decided to become a Realtor in Jacksonville/St Augustine, FL. I just completed my first year of having my Florida license. I have been trying to build my business based on…Read More
Today I met with a new potential client. In the beginning there were red flags that were jumping around waving in my head. I was reminded of a couple of jobs that have gone poorly in the past years of my home staging career. This one has all the right ear marks. Fortunately I think…Read More
Today I taught my first home staging class at the University of North Florida (UNF) I’m teaching for an organization called OLLI (Osher Lifelong Learning Institute). OLLI is specifically designed for students over 50 years old who want to continue learning. This class wasn’t my typical home staging class where I’m teaching them to become…Read More
As professional home stagers, we always need to be on the look out for ways to market ourselves. Unfortunately, unless you’ve already done an incredible job of marketing your business and have a steady stream of customers, marketing is something you’ll never outgrow the need for. Even if you do have a steady stream of customers, creating new and fresh content is mandatory to keep your search engine status.
Using your home staging portfolio to market your business
In order to consistently market yourself with as little work as possible, it’s great to use what you are already doing – hopefully that is staging! Professional photos are a key part of making the best impression possible. If you don’t know how to take a great quality photo, then include professional photos as part of your fees to the homeowner and agent and share the photos. This will create a win-win scenario. Homes that have great photos consistently sell faster because more buyers are lured in to view the property.
Now that you’ve got great photos, here are five ways to make the most of them.Read More
Starting a new home staging company with the experience of previously starting a successful one should give me an edge. Most of the time it does. Still, sometimes, what I know from before works against me. It is really difficult to go from having a large home staging company with a nearly 4000 sqft warehouse,…Read More