The right time to hire new team members I’m often asked, “When is the right time to hire new team members?” While every business is different, the general answer, for me, is that it’s time to hire when you aren’t able to maximize your sales efforts, or revenue generating activities because you are too busy…Read More
Realtors: Close more deals using Educational Marketing
Realtors are told on a near daily basis that educational marketing, through social media, is the way to get more customers and close more deals. Still most Realtors feel frustrated with their marketing efforts on these platforms. I regularly hear that they post on Facebook, Instagram, and LinkedIn, but aren’t getting any results from them. The most common reason, for the lack of impact, is because they aren’t taught how and what to post. This is one of the primary reasons that we’ve created Train the Trainer, a live 3-day workshop focused on using educational marketing to build your business.
Train the Trainer Educational Marketing creates opportunity for more leads and closings.Read More
Home Buyers only Spend 11 Minutes in a House. What will they remember?
https://media.blubrry.com/building_a_national_brand/stagingandredesign.com/wp-content/uploads/2018/10/Episode-3-Home-Buyers-only-Spend-11-Minutes-in-a-House.-What-will-they-remember.mp3Podcast: Play in new window | DownloadI love my Monday Morning radio show! Each week we take a different look at what’s happening in the home staging and real estate industry, particularly in the Jacksonville and St Augustine areas of Northeast Florida. This is a diversion from our typical business talk on growing our national…Read More
Starting a home staging company with little to no money.
As a leader in the home staging industry, I often see other training companies posting information about starting a home staging business with little to no money. I see posts about how, after training, you can make a six figure income with almost no financial investment. I’m not going to say that it’s not possible, but at a minimum, this philosophy sets you up for mediocrity, if not outright failure.
Starting a home staging business
Aside from the money you will initially invest in a home staging training course, here are some of the other start up costs you’ll need to consider:Read More
The 5 biggest reasons home stagers fail as business owners
I’ve been in the home staging industry for a LONG time and I’ve seen great stagers come and go. I’ve seen some pretty crappy stagers succeed too. Sorry, it’s just true. It doesn’t matter how great you are at creating the perfect environment for the home buyer. If you don’t know how to run your business, you will fail. As a matter of fact, if I were forced to chose between someone who had nearly no design sense, but could follow a well laid out plan, vs an amazing creative with the best design sense, but who was just out there winging it, I would put my money with the former, not the latter.
Home Stagers don’t seem to understand what their business is.Read More
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