Home Stagers get creative with multiples of the same furniture pieces. Home staging is a very different creature than interior design. If you needed a really large square dining table, or coffee table, in interior design, there are resources to locate just the right piece. Homeowners may even have that piece made specifically for their…Read More
Home Staging Design Principles: Anchoring rooms with Rugs While home staging is really more about great marketing, just like any other marketer, visuals are almost everything. In the home staging industry, we create our visuals with furniture, art, and accessories. Our goal is to target the most likely buyer, and create a space that feels…Read More
Having a weekly radio program to build your home staging business.
As a professional home stager, when I was first approached about being a guest on a home inspector’s radio program, in St Augustine, FL, I was both excited and a little nervous. I do presentations in front of Realtors, Builders, Real Estate Investors, and other industry professionals all the time. Radio. That felt a little more daunting. There are so many people listening. How do you convey home staging to radio listeners? After all, home staging is a visual skill, it’s not usually an auditory topic. That said, I am not one to miss out on free marketing opportunities, so I took a leap of faith that I would figure it out.Read More
Have you ever thought about the impact of a shower curtain when staging your homes? The reality is that when potential buyers walk through the bathrooms in a home they’re thinking about two things: Is this a spacious bathroom? Is it clean? When selling a home, the home needs to be white-glove clean. What does…Read More
Realtors are told on a near daily basis that educational marketing, through social media, is the way to get more customers and close more deals. Still most Realtors feel frustrated with their marketing efforts on these platforms. I regularly hear that they post on Facebook, Instagram, and LinkedIn, but aren’t getting any results from them. The most common reason, for the lack of impact, is because they aren’t taught how and what to post. This is one of the primary reasons that we’ve created Train the Trainer, a live 3-day workshop focused on using educational marketing to build your business.