Realtors are told on a near daily basis that educational marketing, through social media, is the way to get more customers and close more deals. Still most Realtors feel frustrated with their marketing efforts on these platforms. I regularly hear that they post on Facebook, Instagram, and LinkedIn, but aren’t getting any results from them. The most common reason, for the lack of impact, is because they aren’t taught how and what to post. This is one of the primary reasons that we’ve created Train the Trainer, a live 3-day workshop focused on using educational marketing to build your business.
Far too often, Realtors seem to think that home stagers are simply another cottage industry of bored housewives who have nothing better to do than go to a little decorating of homes for sale. It’s time that the home staging industry changes it’s message so that Realtors will take us seriously.
No more pretty talk. Starting using the language of ROI
In my company, Rave Home Staging, we always talk to our customers about the return on value that we will provide to them. Unfortunately most home stagers want to talk about design, decor, and furniture. We also want to be just a little bit too nice.
You have to listen to understand what I mean.Read More
I love my Monday Morning radio show! Each week we take a different look at what’s happening in the home staging and real estate industry, particularly in the Jacksonville and St Augustine areas of Northeast Florida. This is a diversion from our typical business talk on growing our national brand, but of course, since this…Read More
Coming back after being gone for nearly three weeks straight, today is the first day that I’ve had to actually get things checked off of my to-do list. I’m a girl who likes written check lists because of the satisfaction of striking through the item when it’s been accomplished. It’s like a mini-celebration. In an effort to get more organized and be able to do more, in less time, I spent a good portion of today organizing my inbox and setting appointments for next week.Read More
I swear that I’m just so darned excited about starting this podcast! I have wanted to start a podcast for the last year. I’ve never felt comfortable with my ability to pull it together. Sure, I’m great on Facebook live, and I do pretty well with Instagram Live. Podcasting takes a certain level of technical knowledge that I just didn’t think I was going to have the time to learn. At a recent business conference, I decided that it was time to stop holding myself back and just do it!Read More