To most home stagers, sticky is a disgusting problem that has to be remediated at once!! In Geek Speak, for SEO (read: getting yourself higher up on the search engine rankings so that you get gigs from people visiting your website) sticky is a good thing… it means it stays at the top, or wherever you…Read More
The Big Staging Disconnect With Lifestyle Marketing!
Most home stagers, certainly those who Staging and Redesign (SAR) certified, will approach each staging project with the following steps: Preview the property Decide on the most appropriate target market stage for that likely demographic Make it pretty Have it photographed Move on with your marketing routine – blog, Houzz, social sharing sites, newsletter inclusion, Instagram,…Read More
You Might Just Be A Home Stager!
Are you living your passion, where the lines between work and pleasure are so blurred you have no concept of time passing? Do you “follow your bliss”… living in purpose… using your talents…having fun…and making a living at it? What if all the things that you love don’t feel like a proper profession? You know,…Read More
How are you marketing your home staging portfolio?
How are you marketing your home staging portfolio? Recently, after playing around with some new photos from a recent St Augustine home staging project, I asked a similar question online. Post by Melissa Sehmer Marro. While I loved the answers that I received, what I was really asking was, “What other ways are you…Read More
Why Google Plus is better than Facebook for a Home Stager
Let’s face it, home staging is a visual industry. While we do more than make homes look pretty, that’s what shows on the outside. Portfolio shots are the things that will likely get us the most jobs too. We know that we need to spend time on social media sites to spread the word and…Read More