Conversations with Market Leaders is getting an overhaul this month as we add new programs to our annual membership. One of the big new changes is our monthly broadcast of Tech4Biz exclusive to CML members. This weekly webinar will showcase some of today’s best tools, including wordpress plugins, websites, programs, android & iphone apps. Our…
Read MoreHome Staging: An Investment in Equity Preservation
There have been quite a few posts on Active Rain and individual blogs about the cost of home staging vs ROI (return on investment). I built my business and reputation on home staging statistics in my local market, so I’ve personally been all over this issue for years. When you know your market and your numbers, it’s been easy to convey this information to home sellers and real estate professionals.
Still, surveys like the most recent HomeGain Top 10 DIY Home Improvements for Selling, released last week, make it difficult for those who are struggling in their markets. It seems that what we do is still characterized arbitrarily by things like, “Add fresh flowers; removing personal items; reduce clutter; [and] play soft music”
Contrast this survey to the once conducted by RIS Media where, of the 600 Coldwell Banker agents polled, “45 percent said that their clients were more willing to change the appearance of their homes to entice buyers this year over last. 94% of their clients said they would be willing de-clutter, paint and fix minor repairs, 78% were willing to depersonalize and 59% were willing to bring in new furnishings, artwork or decorations to help sell the home.”
Pin It Read MoreHome Stagers, Which social media site is right for you?
As home stagers, I know we seem frustrated sometimes trying to keep up with all of the social media options out there. Should we take the time to learn the newest ones? What is the right one to build a successful business without breaking the bank, or living on our smart phone? This infographic by…
Pin It Read MoreHome Stagers, Which social media site is right for you?
As home stagers, I know we seem frustrated sometimes trying to keep up with all of the social media options out there. Should we take the time to learn the newest ones? What is the right one to build a successful business without breaking the bank, or living on our smart phone? This infographic by…
Pin It Read MoreLooking for a little mentoring for your home staging business?
I regularly hear the struggle from home stagers who haven’t quite figured out their markets yet. I often hear that they simply didn’t get enough of the “business” part of the industry in their home staging training, or they just don’t know how to get agents “on-board” with what they are offering.
It’s been years since I’ve really had to earnestly market my home staging company. Having done it so well in the beginning the last time I started one, all I needed to do was continue maintaining what I built. For the last year or so, our goal was actually slowing growth because of the heavy investments in inventory (as our market was primarily vacant homes).
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