I’ve been in the home staging industry for a LONG time and I’ve seen great stagers come and go. I’ve seen some pretty crappy stagers succeed too. Sorry, it’s just true. It doesn’t matter how great you are at creating the perfect environment for the home buyer. If you don’t know how to run your business, you will fail. As a matter of fact, if I were forced to chose between someone who had nearly no design sense, but could follow a well laid out plan, vs an amazing creative with the best design sense, but who was just out there winging it, I would put my money with the former, not the latter.
You are either thinking about selling your home, or already have the sign in your yard. In either case, it can be an incredibly stressful time. The call for showings can come at any time and you quickly realize that your life is no longer your own. You’ll be displaced at the most awkward time and your house has to stay uber-clean at all times. In order to minimize the stress of showings, the first step is getting your house organized. Not only will your house appear better in showings, helping it to sell more quickly, but you’ll have less to manage while you hurry to clean and get out the door before the next round of home buyers show up.Read More
Zillow announced earlier this week that they will begin offering the ability, not only for homeowners to directly sell their properties through their Make Me Move option, but now they’ll also allow home buyers to purchase directly online, through Instant Offers. Find out how this will impact the real estate and home staging industry.Read More
It’s the day after Christmas and I’m sitting in my office. Over the last month, I’ve already started writing out our plans and goals for 2018. We’ve made movements in the right direction, including updating all of our home stager training programs and updating our websites. When I look at our business plans for 2017…Read More
When trying to gain popularity in social media, it’s important to give your readers something that will interest them so they’ll keep wanting to come back and see more. Beautiful professional photos of your work, particularly dramatic before and after photos, is a great place to begin. Unfortunately most of the time these types of…Read More