Angela Batchelor, one of Wilmington’s best Realtors, shared this fantastic video of one of her most recent home seller clients. Angela, a proponent of home staging, (You may remember her from our impromptu dinner conversation at the RESA convention where she discussed how to have the home staging discussion with home sellers.) requires as part of her sales package, that the homeowner consult with a home stager and follow their advice. Just Perfect! Home Staging & more is Angela’s preferred Wilmington Home Staging company.
Read MoreLooking for a little mentoring for your home staging business?
I regularly hear the struggle from home stagers who haven’t quite figured out their markets yet. I often hear that they simply didn’t get enough of the “business” part of the industry in their home staging training, or they just don’t know how to get agents “on-board” with what they are offering.
It’s been years since I’ve really had to earnestly market my home staging company. Having done it so well in the beginning the last time I started one, all I needed to do was continue maintaining what I built. For the last year or so, our goal was actually slowing growth because of the heavy investments in inventory (as our market was primarily vacant homes).
Read MoreLooking for a little mentoring for your home staging business?
I regularly hear the struggle from home stagers who haven’t quite figured out their markets yet. I often hear that they simply didn’t get enough of the “business” part of the industry in their home staging training, or they just don’t know how to get agents “on-board” with what they are offering.
It’s been years since I’ve really had to earnestly market my home staging company. Having done it so well in the beginning the last time I started one, all I needed to do was continue maintaining what I built. For the last year or so, our goal was actually slowing growth because of the heavy investments in inventory (as our market was primarily vacant homes).
Read MoreStarting a New Jacksonville Home Staging Company – My Journey
Despite the rational knowledge that I’ve got a lot on my plate between Market Ready Real Estate, Staging & Redesign Home Staging Training, and The Hive arts & crafts community, I find myself longing for my home staging days. Shopping, I find myself far too often uttering the words, “but we don’t do that anymore” when finding the perfect lamp, piece of art or other potentially phenomenal staging prop. The words are said with complete and utter sadness, mixed with the heartbreaking reality that selling my company in South Carolina, which was the right decision to make on many levels, might be the biggest regret of my career. Read more….
Read MoreHome Staging & HomeGain Survey: 2012 Top 10 DIY Home Improvements
Yesterday we got a sneak peek at the HomeGain Top 10 DIY Home Improvement list for 2012. What followed behind the scenes was a rather heated discussion among many of the nation’s top professional home stagers. As noted in the article, “In past surveys, Home Staging and Lightening and Brightening were battling it out for the number two spot on the top 10 list. In the 2011 survey, Lightening and Brightening reclaimed the number two position and held on to it in 2012. Home Staging, however, fell to the number five position.”
Home staging, for the purposes of this survey was presented to Real Estate Professionals as, “Home staging: Add fresh flowers; removing personal items; reduce clutter; rearrange furniture; add new props or furniture to enhance room/s; play soft music; hang artwork in walls. See complete staging checklist.” To get a really good appreciation of what is characterized as home staging, check out the staging checklist linked above.
It’s no wonder that Professional Home Stagers are in an uproar over this survey. HomeGain, while we love you – I keep your little orange monkey, received after writing a really great article about you, visible in my office for anyone who comes here – can you please jump into the year 2012 and catch a reality as to what home staging really is?! Let me sum it up two sentences, just to be clear:
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