Home Staging & HomeGain Survey: 2012 Top 10 DIY Home Improvements

Yesterday we got a sneak peek at the HomeGain Top 10 DIY Home Improvement list for 2012. What followed behind the scenes was a rather heated discussion among many of the nation’s top professional home stagers. As noted in the article, “In past surveys, Home Staging and Lightening and Brightening were battling it out for the number two spot on the top 10 list. In the 2011 survey, Lightening and Brightening reclaimed the number two position and held on to it in 2012. Home Staging, however, fell to the number five position.”

Home staging, for the purposes of this survey was presented to Real Estate Professionals as, “Home staging: Add fresh flowers; removing personal items; reduce clutter; rearrange furniture; add new props or furniture to enhance room/s; play soft music; hang artwork in walls. See complete staging checklist.” To get a really good appreciation of what is characterized as home staging, check out the staging checklist linked above.

It’s no wonder that Professional Home Stagers are in an uproar over this survey. HomeGain, while we love you – I keep your little orange monkey, received after writing a really great article about you, visible in my office for anyone who comes here – can you please jump into the year 2012 and catch a reality as to what home staging really is?! Let me sum it up two sentences, just to be clear:

3 Days to Grow your Home Staging Business with Matthew Finlason & Duncan Scott

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Featured Post on Pinnable Business, a site for Pinterest Marketing

Today, Melissa Marro, President of Staging & Redesign, was featured on PinnableBusiness.com, a site for Pinterest Marketing information.  Her post: Image is Everything. Are your posts pinnable? discusses the importance of having stand out photographs in blogs and marketing in order to compete.

Marro provides tips on making the most of your home staging before & after photos, guiding the language of your pinned items and helping to create a viral message. Be sure to check it out.

Still trying to figure out Pinterest? Take our Pinterest for Beginners ($17) or Pintapalooza Advanced Marketing for Pinterest ($27) courses. You can also take both courses for the low price of $37.

Are designations and certifications real in the home staging industry?

Of course they are! Certifications and designations mean you attended a course, successfully completed the course and passed their testing. An industry does not have to be government regulated in order for the certifications and designations to be legitimate within your industry.

Read more…

RESA Pro Approved Home Stagers Continuing Education (CEU) Available

Staging & Redesign is one of the largest providers of home stagers continuing education (CEU) courses available through RESA, the leading home staging trade organization in the world. This makes us the right choice for not only for your primary staging education, but your ongoing education as well.

Read blog to view courses we offer through RESA Pro:

Canadian Home Owners – a look at the big picture

Want to get the skinny on Canadian home owners? Here’s another great infographic that shows what the Canadian housing market is up to…

Browse more data visualizations.

My Kirkland’s Designer Anthea Click to join the SAR Home Staging Training Team

MyKirkland’s designer & long time home stager, Anthea Click, joins our home staging training instructor team. I got to know Anthea years ago through an online real estate community, Active Rain. It was practically love at first sight, so to speak. Anthea’s big smile and stunning stages had me hooked. I read every blog she wrote.

When I was looking for my initial instructor team for the relaunch of the SAR home staging training, Anthea was an original part of my ‘dream team’. When I asked, she accepted. Then suddenly I got a call letting me know that something had come up and she was going to have to change her mind. I was disappointed, but soon found out that she had the opportunity to become a designer for Kirklands. With a small child, husband, successful business & now a big time opportunity, I was thrilled for her.

Hands-On Home Staging Training & Mentoring in Portland, OR now available with David Peterson

David Peterson and Nik Murrow of Synergy Staging, in Portland Oregon, join SAR as mentors for our hands-on home staging training program.

Lisa McIntee joins the Staging & Redesign Home Staging Training (SAR) team in Niagara, Canada

Since we announced the expansion of SAR Home Staging Training in January 2011, we’ve been receiving calls and emails from Canadians asking when we would begin offering classes north of the border. In January 2012, we announced Kym Tarr, Kelowna Canada would be joining our instructor team and today we are excited to announce Niagara will also have a hands-on home staging instructor, Lisa McIntee.

US Housing Market posts highest earnings in 20 months

Stan Humphries, chief economist at Zillow, Inc, discusses housing market increase with Bloomberg Television’s ”InBusiness With Margaret Brennan.” US Existing home sales increased 4.3% to 4.57M, the highest level in 20 months. These numbers were better than expected and now show 3 of the past 4 month with upticks in sales.

 

“It’s been a crisis of confidence, and we see that thawing as the job market continues to improve”, says Humphries, contributing much of the growth to increase to consumer confidence and lowering unemployment rates.

Still, as high as 20% of sales transactions can be attributed to foreclosures, and potentially another 15-20% in distressed properties, like short sales.  Sale prices declined 4.7% in 2011 and are expected to fall another 3.7% in 2012. There is hope, however. Humphries says that we expect to see the bottom of the market in 2012 and in some areas, like LA, Riverside and Pheonix, prices may actually begin slowing increasing. Other markets like Tampa, San Diego and San Fransico will likely decline through the year, but pick up by year end. “This will cause some confusion in parts of the market for consumers.”

Economic improvements are signaling to consumers that the market is more positive pushing them off the fence to buy. Spring sales across both existing home sales and new home sales are expected to show improvements.

 

WECT TV News: Home Staging can make it easier to sell your home

In this video by WECT TV, it is clear that home staging will make it easier to sell you home in today’s difficult real estate market.  Jessica Pirone with Just Perfect! Home Staging & more is featured in this news segment, showing off the wheres, whys and hows of home staging in Wilmington, NC.

As Jessica shows, professional home staging will help make cold, worn, dated or average spaces look and feel like turn-key model homes.  Home Staging allows buyers to see the features and benefits rather than the flaws, particularly in vacant or overcrowded homes.

For locate a home stager in your area, visit our ‘Find a Stager’ tab at the top of our website.  For more information on Just Perfect! Home Staging & more in Wilmington, NC, visit their website.

Just Perfect! Home Staging & More featured in Houzz 2012 Design Forecast

SAR Instructor Jessica Pirone and her team at Just Perfect! Home Staging and More was featured in Houzz’ latest article, 2012 Design Forcast: Not So Mellow Yellow.

Congratulations Jessica and Just Perfect!  As always, you are a trend setter and one to watch!

Just Perfect! Home Staging & More was the winner of the International 2012 RESA Company of the Year recipient in Las Vegas earlier this year.

If you are thinking of becoming a home stager, or would like to be coached/mentored by Jessica, please contact her directly.

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MRRE Online Staging Consultation Tool Now Works for Vacant Homes Too!

Market Ready Real Estate‘s online home staging consultation tool has been a great help to many of today’s professional stagers.  This tool allows stagers to create professional reports in minutes with checklists and drop down boxes.  The best part is that the reports don’t feel or look like it.  They appear (and actually are) fully customized to the home seller and their specific needs.

Last week, MRRE improved it’s already incredible consultation tool by adding vacant rooms in the drop downs as well.  This means that home stagers can take their program to empty homes and begin to create the list of needed artwork, rugs and inventory.

Because photos can be added of each room, it means that you can easily remember specifically the needs when you sit at your inventory program, like MyDarby.com, and begin pulling and taging inventory.  Everyone on your team will have access to dimensions, photos and furniture needs.

Thanks to the process at Market Ready Real Estate, home staging checklists are no longer cookie cutter.  Because the final report only lists the items selected, each report is exactly what you want and nothing you don’t!

To learn more about Market Ready Real Estate’s new vacant staging checklist system, visit their blog.

 

2012 RESA Staging Company of the Year, taking a closer look!

You see, Just Perfect Home Staging is, yes, a staging company, but one where homeowners have to earn the right to be clients, and are publicly graded on their compliance with the JP team’s recommendations. In a brilliant, brave, bold branding gesture JP set up a seal of approval program. That the realtor community have embraced this concept is incredibly impressive. I’ve met realtors in Wilmington and they’re a weary, tough bunch. (in fairness, I was meeting mainly rental agents)

Even more impressive, to me at least, is that Jessica’s company services homes for sale that range from starter homes in the $100,000′s to upscale homes on the beach. And, within this range, she has her pricing set so that she can employ a marketing person, a sales person, and a lead interior specialist!

But, wait, there’s more!Pin It

Real Estate Recovery? Is 2012 the bottom?

Part of our jobs as home stagers is to understand real estate trends. The big question on every body’s mind is, where is the bottom? Will the housing market recover and if so, when?

Thanks to Brad Andersohn’s Pinterest board, I get to see what one of the most trusted people in real estate sees and thinks. Today, this infographic came across my pinterest feed. (That’s right, it’s not just for pictures of pretty things!  You can learn something if you follow the right people.) Capturing the best and worst housing markets, we begin to get an idea of what 2012 will have in store for us.

Data provided by ActiveRain.com. Join 215,590 Real Estate Agents on the world’s largest Real Estate Social Network.

If you want a more in depth look at the likelihood of a 2012 Housing Market Recovery, be sure to check out Active Rain Corp’s blog feed.