I’ve seen some discussion on how home stagers can achieve more success in their business. Having run one of the most successful home staging companies in the industry (until I sold it in January 2012), I would like to chime in with my advice.
Don’t look for the low hanging fruit, dig in and penetrate your market in a deep way.”
The real secret to building your market is by educating real estate professionals, focusing on the numbers, and creating a beautiful luxurious product that is above your competition.
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