When I think about how stagers use color as a tool to attract the right buyer, I remember back to when I was a voice-over actor. The frequent and least helpful advice we’d get from inexperienced casting folks or worse, directors, was to “do it again and this time a little more… “orange”! O–kay! Er… more cheerful? Zestier? In some way inflecting a searing punch of color? It usually meant more smile, faster or more energy. I think?Pin It Read More
Color In Staging: A Model Home From Michele Kurelich
Michele Kurelich of Raleigh, NC stages a lot of model units. With such a blank canvas, one might want to know where she begins. Obviously the target buyer is determined by price and location, but which colors to use to tell the story? I caught up with Michele this week, which takes some doing, let me just say, and had a chance to ask her.Read More
Color: Your Brand, Your Branded Look Vs. Managing Your Stager Inventory Logically
Yeah, No! Standard Marketing Principles [Still] Apply!
Naturally this home sold. In 21 days, in the market of Winter 2011. Once the staging was in place. It had been on the market for a year prior, with 2 different realtors, lots of showings and many price reductions. But no-one had been able to convince the owner that standard marketing principles apply, even when selling a home. Just as much as when you sell any product. The product (aka your home) has to be positioned towards its targer buyer and presented with maximum appeal.Pin It Read More