When Pinterest for Business first was released I was left feeling, “What’s the point?”. I was unable to find any justifiable reason to convert my personal account to a business account, especially since my profile represents not only my crafty hobbies, but also several home staging related businesses.
What is Pinterest for Business?
Pinterest for Business is more or less the same thing as a personal Pinterest account, only it allows a business name on the account vs a personal name. This allows for perfect branding for many companies. Imagine the benefits for the big brands like Pottery Barn, LL Bean, or One Kings Lane. Since most of their business is all about putting their images out there, Pinterest becomes an opportunity for them to share their catalog items in an easy way without having to attach anyone at the company’s actual name, or fudging the system.
Verifying your company URL in Pinterest, confirms that you are in fact the owner of that site, or an authorized representative.
As a professional home stager, my Pinterest account has less value as a brand. After all, most of the images that I’m pinning aren’t mine, they are someone else’s. I’m pinning local events or landmarks. I’m pinning home decor that I really love. I’m pinning stunning photos of wedding ideas (my daughter is getting married in October). Do I really need a business account?
Pinterest has created a new terms of service for business vs personal, so here is what you need to know, any account that wishes to use Pinterest for commercial purposes must create a business account and agree to the business-specific Terms of Service.
Pinterest for Business introduces Analytics
Perhaps the most persuasive argument for changing my Pinterest account from personal to business came in my inbox the other day.
Pinterest analytics means that you can now learn from your marketing efforts. Find out what is effective and what isn’t. Find out what other pinners are doing with images from your site. Now things have just gotten interesting.
Top 10 ways to utilize Pinterest for BusinessPin It
I’ve been looking for a simple article on Pinterest for Business, and this post definitely helped! Thank you!
Do you think that converting a personal account to a business account will eventually have the same affect on organic reach as it has on Facebook?
FB pages for brands no longer allow you to reach all the people who “like” your page. Instead, FB encourages you to pay to “boost” your reach.
I’m hesitant– fearing that if I convert to a business account, the brand I represent will lose organic reach and have to opt for “promoting” sponsoring” …. paying, to reach the people who have already opted to like/follow/ connect.
That’s a good question that I had not thought of. I haven’t turned my pinterest account into a business account either, mostly because I really do more personal than professional on it. Good question!
awesome point and highly likely. I will be keeping my account as personal.