Today’s call had only a few members on it, but we got a good bit of information out for both our home stager members and Realtor members. Let’s face it, understanding fee structures and WHY we charge, as home stagers, what we charge, also helps our Realtor partners sell our services. That’s good for them because they also reap benefits by getting more listings, selling them faster, and getting more referral customers. Additionally, we did get through some great conversation about marketing and follow up services for Realtors to better connect and get more referrals. And of course, we want to proactively help our Realtor partners get more business. When they use our services, that’s best for all of us.
Staging Occupied Homes, understanding the budget, and what to charge.
In today’s conversation about occupied homes, we discussed whether it’s better to do a consultation before doing a staging job, staging without a consultation, whether to get a budget number from the customer, or quote without it. We will discuss some of the pros and cons of working as a project manager for larger jobs (including a couple horror stories), and basic guidelines for charging for delivery/pickup, and per item rental costs. Should you sell your inventory assets to customers? What should you charge for them, if you do?
Real Estate Follow Up and Marketing Ideas
Handwritten notes are a great follow up technique, but are they the right plan for initial contact? What are the pros and cons? Newsletters are a great way to keep in contact with both potential and past customers, but what should be in them? What ideas will gain traction and interaction? How can you integrate your social platforms and videos in your newsletters to get more referral business?
Understanding the difference between sales and marketing is important to determining which ideas work best at each part of the process. Ex: writing handwritten notes is perfect when following up with someone you’ve already spoken with to show that you are proactive and have a person touch, but they may not be the best idea in following up with expired listings. They don’t know you yet and it may take too long to get their attention. Someone else may beat you to the deal. Handwritten cards are really more of a “marketing tactic” than a sales method. They are about anchoring brand recognition and personal development, which is part of the longer cycle.
Suggestion: Check out Agent 20121 by Gary Vaynerchuck for information geared directly toward Realtors and adjacent fields. There is a 6 hour podcast on Gary Vee podcast that you should definitely listen to!
Spend an hour with us and open your mind for more ideas on how to build your business, no matter where you are in your career! Our 1-hour weekly group coaching sessions are only $49/mo. Plus you get all of our past sessions online, like this one!