Matthew Finlason, in his advanced design and marketing classes focuses on understanding the buyer’s who will most likely purchase the property you are staging – demographic & lifestyle staging. One of his suggestions is to be aware of the shops and restaurants around the property. Think of how the buyer will live not only in the property itself, but how they will interact with their neighborhood – what’s the total package?
Today, watching ROCKSTAR HOMES newest listing video, I’m struck by the message. This two and a half minute video actually focuses almost 100% on the surrounding shops and lifestyle of the neighborhood & how it impacts the buyer. You don’t even see the home until the last thirty seconds of the listing video.
Tell me, what do you think about this marketing technique? It’s different from many of their other videos and quite unique in general.