How home staging can help you market your home in person and online
Whether you’re a realtor, a real estate investor, a builder, or a home seller, when you need to market a property, staging is a great tool to have in your toolkit. Your property won’t just look amazing, but that is a great bonus. Learn how to use staging to your best advantage in your real estate marketing!
Get to Know Your Buyers
Any marketer knows that the first step to success is knowing your audience. Who are your buyers? What demographic is most likely to be looking for a property in your neighborhood? Families? Retirees?
These are the considerations that stagers are exceptional at figuring out quickly. And once a stager has identified the most likely buyer, they can share that information with you and help you make more informed decisions about how to find that buyer. You’ll save a lot of time and money by only chasing after buyers who are most interested in your real estate listing.
A Better Seller-Realtor Relationship
Whether you’re a seller or a realtor, talking about necessary modifications or upgrades to a home can be an awkward conversation. But when you bring in a stager, you have a professional, neutral third party making those recommendations. This keeps the relationship between sellers and realtors from going sour. It also gives both parties the confidence that they’re making choices based on expert advice, not emotion or personal preference.
Eye-Catching MLS Photos
The first place most people see your property is online, in your listing photos. And who wouldn’t rather see a clean, beautifully furnished home than scroll through a series of empty rooms! Furniture doesn’t just make the property “look pretty,” it also provides a sense of scale and allows the buyer to make an emotional connection with the property. It’s hard to connect to plain walls and empty floors!
This is the biggest advantage staging brings to your real estate marketing strategy. Home staging brings a measurable, marketable change to the perceived value of the home. What is “perceived value”?
Unless they make recommendations for how to modify the property, like painting or replacing carpet, stagers don’t make any changes to the actual value of the property. But while the property is staged, the value the home always had is much, much easier to see. This is the perceived value, and at the end of the day, it’s more important than the property’s actual value. Buyers will make offers based on the value they see in the property, not what the seller sees.
If you want to optimize your real estate marketing, give staging a try. Get in touch to learn more.