It’s not enough to just put out marketing materials. In order to make them worthwhile, they need to get you business. This was one of today’s Monday Morning Mentoring topics. Scott and Angela have a fairly new business and they are considering getting marketing materials printed out in order to give to potential customers for their listing packets. While we all need this type of marketing, in order to both establish ourselves as actual companies, not just fly-by-night hobbyists, we need this expense to pay our business back.
Let’s listen to the call. (Sorry, this is for Members Only. Join for only $49/mo)
How technology can assist you with your marketing flyers, in presentation and leads!
The best use of the basic flyer handout is for it to provide information to the consumer, but also generate the desire for them to reach out to you directly for more information.
Step 1: Create a landing page. You can do this with MailChimp or Constant Contact, typically as part of your base membership level. Set this page up so that you can gather the customer’s basic data, allowing you to add them to your newsletter or better yet, contact them directly. This should, at a minimum, include their name and email address. Consider adding questions like: phone number, when they plan on selling their home, and whether they have picked their Realtor yet. These questions should not be requirements, but adding them may give you better lead sourcing.
Step 2: Create a basic flyer with little text, and beautiful imagery. You should have some base content with 1-10 tips on how they may more efficiently meet their needs. For photographers, this may be ways for the homeowner to prepare for photography day. For stagers and Realtors, this may be how to prepare before a showing. Consider what information you can easily provide, and with little text, (no one wants to read) to your best customer base. Add this so they have a reason to take your flyer, keep it, or better yet, give it away to other potential customers!
Step 3: Generate a QR code for your landing page and add it to your flyer, offering a free unique gift, that will be very helpful to your customer. Ex: Provide a FREE 10 page booklet on staging your home, if the customer registers on your landing page.
Step 4: Set up an automated email, after registering, that will send your potential customer the 10 page booklet. You’ll do this wherever you have your landing page, typically through MailChimp or Constant Contact. You may want to consider adding several automated emails to follow up with them later. Ex: 2 days after sending the initial booklet, you can have an automated email asking if they had any questions about staging their house. You could provide additional information on preparing for photography, paint colors, and more! Let the automated program do the work of “touch” for you, while providing content they will love, while selling their house!
Step 5: Create your 10 page booklet! Ok, maybe you really should do this at some point before now, but really, just get it done. The order isn’t really important. I love using Fivrr. Check out the membership group, on Facebook, for my go-to person. He makes it really efficient and easy to create stunning marketing materials!
Follow up is always the key to getting more home staging leads!
It’s generally not enough to simply put the flyers out in real estate offices and wait for the leads to start rolling in. You still need to network with other Realtors, Title Companies, Home Inspectors and more. Tell them about the material on your flyer, the tips you give for free there, and what you offer when they register for the Free booklet. Get them excited to provide this resource to their customers AND have them use it!
Be sure when potential customers fill out your form, that you treat them like you would any other lead. Don’t wait for them to call you. Reach out. Start showcasing why YOU are the best company to work with!