Without a doubt the end result of a home’s staging should be a great visual impression. Because this is so, home staging has come to be viewed as an “image” industry. But as a relatively new industry, home stagershave much to learn from their counterparts in other more established image industries such as advertising, interior design, and landscaping. Professionals in these fields know that to sell and grow their own businesses; they must first present a good visual image of themselves. This impression starts with the logos, business cards, and websites they use to market their products and services.
Read MoreHow the Real Estate Market Crash has been Good for the Home Staging Industry
I know it’s counter intuitive to think that the real estate market collapse and the debacle on Wall Street has been good for the Home Staging Industry, but if you really take a closer look, you’ll find that it has. If you’ve been in the market long enough, since it was prosperous and growing unchecked, then you may remember what the staging industry was like.
Pin It Read MoreBuilding a website: What do I need to know?
Because your website is your online storefront and usually your first impression to potential customers, having a good home staging website is crucial. A bad website will turn real estate agents and home sellers off as surely as having a business card with a ‘glamour shots’ photo. This infographic on the Anatomy of a Perfect…
Read MoreBecome Immortal on Social Media: What happens when you die?
It’s only a little creepy right? You will live forever on social media. Long after your death, what you put out into the digital world will stick around – possibly forever. This should give pause for thought since social media is changing the world. So, how will the world (and your family) remember you?
Read MoreThinking of Becoming a Professional Home Stager?
Are you thinking of becoming a professional home stager? With the current economic market owning your own business makes a lot of sense for many, for others not so much. I’m frequently asked about making money in the staging & redesign industry, how many hours it takes and what kind of initial investment is realistic. The next most common question is either about market saturation or the downturn of the housing market.
Pin It Read More