Advanced Design & Marketing


With Cutting edge forms & Templates, you’ll impress any client by breaking it down in front of them on site.
Matthew spends time working with each student on their needs, making sure you get the most benefit possible from your investment.
Earn this prestigious designation offered no where esle!
Complete course for only
June 5&6, Ottawa, ON – site TBD June 9&10, Toronto, ON – site TBD
CHANGE YOUR BUSINESS IN TWO DAYS WITH HGTV’S MATTHEW FINLASON

Raising the Professional Bar: Business, Marketing & Client Management Day 1 Understanding Target MarketingTARGET STAGING

  • Research DEMOGRAPHICS/ Form A: Why buy this home VS Why not Buy this home.
  • Identify DEMOGRAPHICS/ Form B: Buyers Demographic Profile.
  • THE STAGING BLUEPRINT/ Floor Plan A, Floor Plan B, Floor Plan C.

RELATIONSHIPS THAT SELL

  • Marketing Materials
  • Form A & B / Staging Blueprints
  • Dressing to Sell – 5 tips!
  • Taking the lead.
  • Design a Visual Marketing Plan.
  • Establishing Parameters
  • Managing difficult personalities.

MONETIZING YOUR STAGE

  • New Services
  • Targeting Services
  • Trade Referrals
  • Selling Furniture & Art

LEVERAGING THE MEDIA

  • Handouts: 6 Steps, Public Relations, Press Release
Raising the Creative Bar:
Day 2- Advanced Design & The Creative ProcessLIFESTYLE MERCHANDISING

  • Solving problems with story telling.
  • Sold on color: Step outside the neutral zone.
  • Create a company aesthetic.
  • De-mystify design styles.
  • Mixing aesthetics: to target demographics.
  • Staging to highlight architecture.
  • Creating drama with lighting: The triangulation effect.
  • Asymmetrical balance.
  • Mirrors: The story in reflections
  • Mixing wood tones.
  • Mixing metals.
  • Creative furniture arrangements.
  • Dual Purpose: Maximizing room functions.
  • Unexpected looks that sell.
  • Room by room breakdown.
View Testimonials or Advanced Marketing & Design Graduates Student Press

Take Advantage of our Special Offer & Combine this course with Duncan Scott’s BLACK is the new RED business course the day before and save 495! only $1795, (3 payment plan available, $600/month)