Naturally this home sold. In 21 days, in the market of Winter 2011. Once the staging was in place. It had been on the market for a year prior, with 2 different realtors, lots of showings and many price reductions. But no-one had been able to convince the owner that standard marketing principles apply, even when selling a home. Just as much as when you sell any product. The product (aka your home) has to be positioned towards its targer buyer and presented with maximum appeal.
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