When I think about how stagers use color as a tool to attract the right buyer, I remember back to when I was a voice-over actor. The frequent and least helpful advice we’d get from inexperienced casting folks or worse, directors, was to “do it again and this time a little more… “orange”! O–kay! Er… more cheerful? Zestier? In some way inflecting a searing punch of color? It usually meant more smile, faster or more energy. I think?
Pin It Read MoreColor In Staging: A Model Home From Michele Kurelich
Michele Kurelich of Raleigh, NC stages a lot of model units. With such a blank canvas, one might want to know where she begins. Obviously the target buyer is determined by price and location, but which colors to use to tell the story? I caught up with Michele this week, which takes some doing, let me just say, and had a chance to ask her.
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