Karen Otto: Aesthetics shots, Evoking Emotion

Karen Otto: Aesthetics shots, Evoking Emotion

After graduating from SAR’s Advanced Staging Course, Karen Otto begins employing the lessons taught by instructor, HGTV’s Matthew Finlason.  The way images are shot, evoke emotion.  Karen shows us her new technique, using her personal objects as the focal point.

SAR Graduate, Nickian Home Staging, Stages Trump Tower

Nickian Home Staging

Gary Sefferman, SAR Advanced Graduate & Design Specialist recently staged this multi-million dollar property in Trump Tower. Sefferman attended Matthew Finlason’s Advanced Staging course, offered exlusively by SAR, in March 2011. To see more photos visit Gary Sefferman’s webite, Nickian Home Staging.

Birgit Anich

This is the best advanced staging course available! I learned so much about how to step outside the neutral zone when staging and how to appeal to the target demographic and psychographic by using color and creative techniques in appropriate ways and tell a story with my design. How powerful is that!!!!! Not to even […]

Linda Borghi

“This course surpassed all my expectations. I really believe the concept of lifestyle merchandising is where our industry is going. If we’re not incorporating it into our staging, we will be left behind. Matthew’s energy is contagious and I am so thankful for all of time and attention he took with us. I feel like […]

SAR Graduate, Birgit Anich, featured on Design Shuffle

SAR Graduate, Birgit Anich, featured on Design Shuffle

Birgit Anich, SAR Graduate and Design Specialist was recently featured on Design Shuffle for her stunning vacant home staging in Fairfield County, CT.  Anich is the President of Birgit Anich Staging & Interiors and was trained by Matthew Finlason in his exclusive SAR Advanced Staging course in March 2011.  To read the Design Shuffle article, […]

SAR Grad Gallery: A small condo

SAR Grad Gallery: A small condo

SAR Advanced Graduate Tina Marie Martin-Singh shows off her recent staging job, “Since taking Matthew’s course, I’ve been trying to think of a company esthetic (signature)…I think I’ve discovered it, “sexy”. With every stage, I’m going to add a “little sexy” to it. Who wouldn’t love something sexy?” Tina Marie Martin-Singh HGTV’s Matthew Finlason discusses the […]

Carole Morgan, Stage Right Staging: South 9th Gallery

Carole Morgan, Stage Right Staging: South 9th Gallery

SAR Advanced Staging Graduate Carole Morgan of Stage Right Staging in Richland, MI provides a tour of one of her home staging projects.  Creating a demographic and psychographic profile to target stage to the right buyer is one of the primary elements of the exclusive SAR course taught by HGTV’s Matthew Finlason that Morgan attended […]