The right time to hire new team members I’m often asked, “When is the right time to hire new team members?” While every business is different, the general answer, for me, is that it’s time to hire when you aren’t able to maximize your sales efforts, or revenue generating activities because you are too busy…Read More
Far too often, Realtors seem to think that home stagers are simply another cottage industry of bored housewives who have nothing better to do than go to a little decorating of homes for sale. It’s time that the home staging industry changes it’s message so that Realtors will take us seriously.
No more pretty talk. Starting using the language of ROI
In my company, Rave Home Staging, we always talk to our customers about the return on value that we will provide to them. Unfortunately most home stagers want to talk about design, decor, and furniture. We also want to be just a little bit too nice.
You have to listen to understand what I mean.Read More
I’ve been in the home staging industry for a LONG time and I’ve seen great stagers come and go. I’ve seen some pretty crappy stagers succeed too. Sorry, it’s just true. It doesn’t matter how great you are at creating the perfect environment for the home buyer. If you don’t know how to run your business, you will fail. As a matter of fact, if I were forced to chose between someone who had nearly no design sense, but could follow a well laid out plan, vs an amazing creative with the best design sense, but who was just out there winging it, I would put my money with the former, not the latter.
Home Stagers don’t seem to understand what their business is.Read More
When trying to gain popularity in social media, it’s important to give your readers something that will interest them so they’ll keep wanting to come back and see more. Beautiful professional photos of your work, particularly dramatic before and after photos, is a great place to begin. Unfortunately most of the time these types of…Read More
As professional home stagers in your local markets, how do you share your home staging statistics and home staging successes? It’s a common practice to give general statistics or industry wide statistics to our customers or in our media. More often than not, homeowners and Realtors believe that general statisics are always based on top…Read More