Wonder how social media affects your home staging business? This video shows, without any exception, that social media is taking over and modifying the business world as we know it. Everything today is “Facebooked”, “tweeted”, “linked in”, or “pinned” – as well as a million other types of activities.
In Part one of this series, “Becoming a Home Stager: How to Run a Successful Staging Business” I analyzed the top problems and questions looming in the minds of new home stagers, or possibly even stagers who have been in the business but are struggling. In this post, I’m going to begin dissecting and analyzing them.
The idea of becoming a home stager and running a successful home staging business can be exciting, horrifying, thrilling, daunting and overwhelming. Bringing your passion into a new business can be like giving birth to a child. Just like children, businesses will grow, change and if you do it right, take on a life of their own, able to function in society without you.
Without a doubt the end result of a home’s staging should be a great visual impression. Because this is so, home staging has come to be viewed as an “image” industry. But as a relatively new industry, home stagershave much to learn from their counterparts in other more established image industries such as advertising, interior design, and landscaping. Professionals in these fields know that to sell and grow their own businesses; they must first present a good visual image of themselves. This impression starts with the logos, business cards, and websites they use to market their products and services.
I know it’s counter intuitive to think that the real estate market collapse and the debacle on Wall Street has been good for the Home Staging Industry, but if you really take a closer look, you’ll find that it has. If you’ve been in the market long enough, since it was prosperous and growing unchecked, then you may remember what the staging industry was like.Pin It
Because your website is your online storefront and usually your first impression to potential customers, having a good home staging website is crucial. A bad website will turn real estate agents and home sellers off as surely as having a business card with a ‘glamour shots’ photo. This infographic on the Anatomy of a Perfect […]
It’s only a little creepy right? You will live forever on social media. Long after your death, what you put out into the digital world will stick around – possibly forever. This should give pause for thought since social media is changing the world. So, how will the world (and your family) remember you?
Are you thinking of becoming a professional home stager? With the current economic market owning your own business makes a lot of sense for many, for others not so much. I’m frequently asked about making money in the staging & redesign industry, how many hours it takes and what kind of initial investment is realistic. The next most common question is either about market saturation or the downturn of the housing market.Pin It
Recently reading a blog on the psychology of color, I loved reading the description behind the SAR logo colors. I’ll admit that when I chose SAR’s colors, that I selected them less on research and more because I innately am drawn to them. I feel these colors very deeply and wanted to have them around […]
Becoming a home stager and earning a six figure income seems so easy when you listen to some training companies talk about it. Now, I’m not saying it’s not possible, but it’s not what some trainers will tell you. Ask any full time professional home stager and they are more than happy to talk about income with you though.Pin It
The entire point of working your social media networks is to have them lead back to your website. Sure, social media needs to be social, but if you are running a business and twitter is part of your marketing plan, then knowing how to get more clicks can mean more conversion opportunities. This infographic by […]
Since social media is perhaps one of the biggest free potential marketing options available to home stagers, it’s important that we understand how to use them. I ran across this infographic by Cheryl Lawson (@partyaficionanado) that makes a perfect reference on exactly how you can make the most of your twitter account. To view this […]