If you were at the Real Estate Staging Association (RESA) Convention this year, you should have had one very powerful takeaway. Systems and technology are the key to having a successful home staging business. As home staging is effectively a subset of the real estate community, I thought some recent studies might shed light on exactly how…
Read MoreHow to make a successful business: Content Marketing
Content is KING, at least in today’s social media driven world. In order to create a successful business and have an online presence, you will need to understand how content marketing can created increased visibility, a wider reach and immediate expertise status. In the infographic below, you’ll notice that, on average, blogs provide 434% more…
Read MoreBecoming a Home Stager: Running a Successful Home Staging Business Part 3: What’s the Plan?
Perhaps the one quote that illustrates the need for a strong business plan is from the book, What they don’t teach you in Business School. Mark McCormick conducted a study from the 1979 Harvard MBA Program. In that year, the students were asked,
Have you set clear, written goals for your future and made plans to accomplish them?”
Only three percent of the graduates had written goals and plans; 13 percent had goals, but they were not in writing; and a whopping 84 percent had no specific goals at all.
Ten years later, the members of the class were interviewed again, and the findings, while somewhat predictable, were nonetheless astonishing.
Read the blog to find out how it turned out…
Pin It Read MoreColor: Your Brand, Your Branded Look Vs. Managing Your Stager Inventory Logically
Pinterest: Mania, Panic, Mayhem, Copyright Infringement & Marketing God
Is Pinterest the devil or the next best marketing strategy for you business? In this blog we’ll discuss the ups and down of this manic, obsessive, copyright breaking website.
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