RESA Stagers Team Up To Generate Multiple Offers in 24 Hrs!!

Hearty congrats to our Master Stager and Instructor, Karen Otto of Dallas for organizing a great RESA project, and getting this super coverage on a local Dallas Real Estate Insider Blog, Candy’s Dirt. When you’re first starting your staging business, and even when you’re in the midst of a good year, it’s hard to remember the […]

Luxury Home Staging in Mahwah, NJ by The Flaim Group

home staging in Mawah NJ

SAR Home Staging Training Instructor Bernadette Flaim, owner of The Flaim Group, showcases a recent luxury staging job in Mahwah, NJ. Home Staging at 30 Polo Lane, Mahwah, NJ A very special home in a unique setting. Nestled at the end of a cul-de-sac in the prestigious Ramapo Hunt and Polo Club, surrounded by protected […]

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Karen Otto answers, “What is home staging?”

Discussing the differences on how we live in a home and how we sell a home, Otto clearly explains why personal choices should be toned down in order to remove objections from potential buyers. From honey-do lists, to pets, to color choices, and more, Otto helps identify why home staging is important for anyone selling their home.

Realtor Meets Stager, Episode 5: Why you should have an exclusive buyer’s agent

Realtor meets stager

Over 92% of today’s buyers use the internet to preview homes before viewing them. With so much access to online showings, many sellers are using the Seller’s agent to view and negotiate their favorite properties. Real Estate Expert Erica Rose Siegel and Home Staging Expert Tori Toth discuss why you should have a buyer’s agent if you are purchasing a new home.

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Birgit Anich Staging & Interiors: Soundview Home Staging Gallery

staged home by Birgitte Anich

Birgit Anich of Birgit Anich Staging & Interiors in Norwalk, CT, one of our Advanced Marketing & Design Graduates, shows that home staging today is more than boring & neutral, instead lifestyle image targeting potential buyers creates a level of sophistication and allure.  Compelling vignettes create a story that pulls buyers into the home, making […]

From Wall Street to Selling NY. Donna Dazzo’s Home Stager Story

donna dazzo million dollar listing

Donna Dazzo and I have met a few times. I’m always interested in her perspective because she is so refined and so business oriented. Most of the home stagers that I meet are serious creative types that leave a lot of the business to someone else, or simply fly by the seat of their pants. Reading her bio, I’ve learned why.

Home stagers seem to come from all walks of life and a variety of backgrounds. It’s the life lessons that they picked up along the way that seem to make up a huge part of whether or not they will be successful.

Karen Otto: Personal Aesthetic Staged Beautifully

Karen Otto: Personal Aesthetic Staged Beautifully

It’s easy to see that SAR Instructor Karen Otto has an eye for space, vignettes and rustic charm.  Showing off her new ability to photograph the art in her craft, Karen uses her personal treasures to evoke emotion in her personal stage – a trick taught by HGTV’s Matthew Finlason in his groundbreaking Advanced Staging […]

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Donna Dazzo: Battery Park City: offered by Corcoran

Donna Dazzo: Battery Park City

SAR Advanced Design & Marketing graduate, Donna Dazzo, provides another stunning stage, this time in Battery Park City.  This 3 bdrm, 3.5 bath is offered by Corcoran, at $2,099,000. To learn more about this property, view their listing.  To learn more about Donna Dazzo, visit her website, Designed to Appeal. Pin It

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New video by ROCKSTAR HOMES focuses on Neighborhood lifestyle

Matthew Finlason, in his advanced design and marketing classes focuses on understanding the buyer’s who will most likely purchase the property you are staging – demographic & lifestyle staging.  One of his suggestions is to be aware of the shops and restaurants around the property.  Think of how the buyer will live not only in […]

Stylish Stager Tori Toth gives a video rundown on the lessons from #RESA2012

Home staging RESA Convention Wrap Up Stylish Stagers, Inc. is honored at the Real Estate Staging Association Convention in Las Vegas. Stylish Stagers, Inc. owner, Tori Toth talks about the convention’s highlights and thanks Shell Broadnax for her efforts in putting together this annual event.