Without a doubt the end result of a home’s staging should be a great visual impression. Because this is so, home staging has come to be viewed as an “image” industry. But as a relatively new industry, home stagershave much to learn from their counterparts in other more established image industries such as advertising, interior design, and landscaping. Professionals in these fields know that to sell and grow their own businesses; they must first present a good visual image of themselves. This impression starts with the logos, business cards, and websites they use to market their products and services.
Karen Simpson of Designs by K in Auburn Washington, recently staged this gorgeous Admiral Craftsman that sold in only one day. If you live in the Auburn area and are thinking about staging to sell, you should definitely be in touch with Simpson. Watch this video to see how the lifestyle staging worked beautifully in […]
How do you remove water rings from wooden tables? Oh, what a great question! Whether you have a wax or laquered finish, this DIY home project video from new ABC show The Revolution can help. I love how Tim Gunn is worried that he is ruining someone else’s towel. As usual, Ty Pennington holds up […]Pin It
Getting ready to sell your home but need to repair some pesky holes that your kids (or husband) made in the drywall? With a little help from Ty Pennington, Tim Gunn, and ABC’s new show, The Revolution, we’ve got a great how-to video tutorial on fixing drywall the right way! Pin ItPin It
I know it’s counter intuitive to think that the real estate market collapse and the debacle on Wall Street has been good for the Home Staging Industry, but if you really take a closer look, you’ll find that it has. If you’ve been in the market long enough, since it was prosperous and growing unchecked, then you may remember what the staging industry was like.Pin It
A somewhat comedic expression about what it means to be a home stager today. Written by Melissa Marro, photos by Matthew Finlason.Pin It
Home Buyer Statistics by Realtor.org Active home search (median): Number of weeks searched: 12 Number of homes seen: 12 First-Time vs. Repeat Buyers: First-time buyers: 37% Repeat buyers: 63% Median age of first-time buyers: 31 Median age of repeat buyers: 53 Buyers who definitely would use same agent again: 72% Actions taken as result of Internet […]Pin It
Matthew Finlason, well known from HGTV’s hit show, The Stagers, was on Selling LA this past week (Episode 203, The Challenge of Making Decisions). For those of us who love Matthew, which is pretty much everyone he meets or has seen his passion and flair for both design and drama, this was another moment to […]Pin It
Color Shock Definition: A state of distress and trauma directly resulting from a recent paint color change regarding a space or area inside or outside your home.
Recently reading a blog on the psychology of color, I loved reading the description behind the SAR logo colors. I’ll admit that when I chose SAR’s colors, that I selected them less on research and more because I innately am drawn to them. I feel these colors very deeply and wanted to have them around […]
Earlier this week we were notified that our company Home Matters Home Staging & Redesign located here in Indianapolis, Indiana has earned the coveted Angie’s List Super Service Award for 2011. This is the second year in a row that Home Matters has received this honor. The award is given to only 5% of the millions of companies rated by Angie’s list members from across the entire country. I am overjoyed that such an honor has been awarded to us for the second time in as many years.Pin It