Agent discusses how to get listing agent’s attention

In this short 1 minute video, agent Angela Batchelor, discusses how to get more listings for your staging business by farming homes listed for 30-60 days.

This technique is in fact one of the ways that First Impressions Home Staging & Interior ReDesign, one of the largest staging companies in North America, gained the majority of it’s clientele in its first year.  After the first year, this practice was rarely needed as most of the agents had become regular clients and the calendar was filled with regular clients and referrals from those agents.

Angela provides another great video on why agents should stage every home and how to have that discussion.

At the end of the video, you heard the statement, “But that’s just you.” Find out what happened next & how Angela explains the way real estate agents really feel about listings that last more than 30-60 days.

ROCKSTAR HOMES, setting the STAGE for lifestyle merchandising

As a professional home stager, my job is to focus on creating a lifestyle for buyers.  We want to set the stage to imagine what their life could be in their new home.  Typically we do this through careful consideration of each and every item that goes into a home.  We’ve already carefully calculated who the buyer is likely to be and have chosen furniture, artwork, linens, and accessories to speak to them.  Still, knowing what we do, I was amazed to see this careful attention to lifestyle taken one step further by a new real estate company in Canada – Rockstar Homes.

I don’t know if this type of merchandising play out for everyone, but compared to the typical boring videos we see, it certainly is interesting and eye catching.  I love how all the features and benefits are showcased in absolutely their best possible light.  If you are in the buyer demographic of this home, would this video appeal to you?  Would it make you want to see this home and possibly buy it?

Incidentally, you can compare the typical boring real estate video of the same house to this modern take on lifestyle selling.

An agent discusses how to have the staging discussion with home sellers

Angela Batchelor, RESA 2012 Staging Agent of the Year Finalist, has a frank discussion on talking to home sellers about staging their home.  In this six and a half minute video  you’ll watch her seamlessly overcome the most common objections sellers have about staging.

If you are a home stager, you’ll want to learn how to talk to your agents.  If you are an agent, you’ll learn how to talk to your clients.

This discussion is completely impromptu.  Several top stagers including Jessica & Rebecca Pirone, Annie Pinsker Brown, Melissa Marro, Karen Otto & Michelle Minch lead the discussion.