When Pinterest for Business first was released I was left feeling, “What’s the point?”. I was unable to find any justifiable reason to convert my personal account to a business account, especially since my profile represents not only my crafty hobbies, but also several home staging related businesses.
What is Pinterest for Business?
Pinterest for Business is more or less the same thing as a personal Pinterest account, only it allows a business name on the account vs a personal name. This allows for perfect branding for many companies. Imagine the benefits for the big brands like Pottery Barn, LL Bean, or One Kings Lane. Since most of their business is all about putting their images out there, Pinterest becomes an opportunity for them to share their catalog items in an easy way without having to attach anyone at the company’s actual name, or fudging the system.
Verifying your company URL in Pinterest, confirms that you are in fact the owner of that site, or an authorized representative.
As a professional home stager, my Pinterest account has less value as a brand. After all, most of the images that I’m pinning aren’t mine, they are someone else’s. I’m pinning local events or landmarks. I’m pinning home decor that I really love. I’m pinning stunning photos of wedding ideas (my daughter is getting married in October). Do I really need a business account?
Pinterest has created a new terms of service for business vs personal, so here is what you need to know, any account that wishes to use Pinterest for commercial purposes must create a business account and agree to the business-specific Terms of Service.
Pinterest for Business introduces Analytics
Perhaps the most persuasive argument for changing my Pinterest account from personal to business came in my inbox the other day.
Pinterest analytics means that you can now learn from your marketing efforts. Find out what is effective and what isn’t. Find out what other pinners are doing with images from your site. Now things have just gotten interesting.