Stagers Use Color Strategically To Attract The Right Buyer

When I think about how stagers use color as a tool to attract the right buyer, I remember back to when I was a voice-over actor. The frequent and least helpful advice we’d get from inexperienced casting folks or worse, directors, was to “do it again and this time a little more… “orange”!  O–kay!  Er… more cheerful?  Zestier? In some way inflecting a searing punch of color? It usually meant more smile, faster or more energy. I think?

In staging, though — orange, or rust as Michele Kurelich describes it – “is one of our most useful notes to play.”  It suggests youth, and energy, and they use it frequently in their model units where bolder colors are more often deployed.  Color experts tend to agree –

The color orange relates to social communication, stimulating two way conversations. A warm and inviting color, it is both physically and mentally stimulating, so it gets people thinking and talking!

For us, that means, rooms are more memorable.  And you’ll notice how Michele repeats the circle motif on all three sides of the space, making it feel bigger as your eye is encouraged to look around.

Here’s another of Michele’s favorite palettes:-

Michele Kurelich, Stager Trainer

This color combination fascinates me.  These soft hues seem reminiscent of another era, to me.  Yet in the Raleigh triangle, this is the height of sophistication and modernism!   Notice the clever way the floral motif is brought from the chairs to the sofa, then the mirror and ultimately out through the vibrantly-colored drapes.  The mirror’s petal shape echoes the mirror, and the dish on the credenza.

This is an artist at work. You, too can learn this subtle touches and create luscious rooms, by joining Michele on a workshop day via our online stager training classes. As a stager, how do you think you’ll use color?

Juliet Johnson

About Juliet

I have been a high-end home stager for about 8 years in suburban NJ. Now, I write about real estate: home profiles for magazine, real estate copy blurb and blogs in the real estate space. I also serve a few local clients with social media marketing and website design.

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