Stager Tip: Adding Value When You Sell Your Home


In a normal life, comfy sofas placed so that everyone can see the TV and the fireplace at the same time, in equal proportion may solve the squabbling about favorite seats, but that placement does you no favors when you go to sell you home!

Just as important is how you’ve added value to the home so that it’s worth what you paid for it even though it’s no longer “new construction”.

Of course, the house was JUST FINE for you, but now you’re competing in a Buyer’s Market when supply far exceeds demand. Now you have to take more care positioning what was modern back when you purchased the home to now reflect a similar vibe.

Janine Varney, of Well Dressed Homes has offered a spectacular example of all three of these fundamental staging tenets.

So many ways to make a dramatic impact:

– A fresh coat of paint, but with color – to offset the molding, to warm up the high ceilings and offer that Pottery Barn sleek design every American secretly craves!

– A new, super modern railing – for that contemporary nod. And notice how much larger and more open the space is without the traditional white painted wooden spindles!

– As you’ll see below there’s a new fireplace surround – to complete the updated, freshened appeal.

The rest is furniture and accessories.

Janine Varney Stager Trainer

There are some large notes that impress here, and some softer notes that visually connect this dapper space as you cast your eye around it.

– Modern sofas without arms continue the modern openness.

– That TV – now mounted on the wall, with the speakers adding a now architectural element.

– Notice how the darker color offsets the molding over the fireplace.

– The circular motif, that starts dramatically over the mirror, drops down to the red bands on the vases (a color that connects to the small red ottoman) continues across the floor rug and onto the little mirrors scattered across the wall – it’s enchanting, and the perfect antidote to the lines created by the wire stair-rail, the molding and the high ceiling.

I’ve mentioned the careful touches of red. Janine is a top designer. You can see it here. Much of her staging work is for model units for local builders. You can imagine. Yet, she’s deploying fundamental staging principles here, if perhaps with more confidence and flair than many of the average decor-istas. We teach such principles in our SAR certification courses: add value, emphasize the positive and neutralize the potentially negative all so that the home stands out against the competition and tempts the best possible buyer to step up and with awe and wonder, whisper “I can afford this? I’ll take it!”

Such music!

Don’t you want to be able to decorate with Janine Varney’s elegant touch? I know I do!

Juliet Johnson

About Juliet

I have been a high-end home stager for about 8 years in suburban NJ. Now, I write about real estate: home profiles for magazine, real estate copy blurb and blogs in the real estate space. I also serve a few local clients with social media marketing and website design.

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