Should you stage a flipper?

What’s a flipper?

An investment property that is bought as a wreck, usually, fixed up with new kitchen, baths, floors, carpet, walls, everything. They used to make a lot of money, back in the day. We never used to stage these things. That they were so lovely and clean with all new fixtures and fittings was enough! Now, margins are closer and to compete against model homes, even these little flippers have to be neatly appointed to net maximum dollars.

Here’s the story with this one:

The home was purchased by the flipper on 3/9/11 at $280,000  After new upgrades it was listed on 5/10/2011 for $389,000.  Linda Barnett staged it on 12/2/11 and it sold on 1/8/12 for $385,000.  The home was on the market 206 days before staging; 37 days after staging it was sold.  It sold for 99% of the list price at an estimated $73,000 gross profit to the owner.  A rough estimate is that around $20,000 was put into the home in upgrades.

Staging an Investment Property

The Before and After of Investment Property

What d’you think? Is it worth it to stage a flipper?

You can spend a day of working alongside Linda Barnett, and see her well-oiled staging business machine in action, when you sign up for the SARs Stager Training program in the Indianapolis area.

About Juliet


I have been a high-end home stager for about 8 years in suburban NJ. Now, I write about real estate: home profiles for magazine, real estate copy blurb and blogs in the real estate space. I also serve a few local clients with social media marketing and website design.

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