Constant & Strategic Innovation, keys to a successful business

Want to make a more successful business? Think constant and strategic innovation.  Thinking outside of the box is what will inspire true growth and consumer or customer loyalty to your business.

To get you thinking differently, watch how these six companies broke the mold to stand out from their competition.  What can you learn from them? 

The 2nd Force of Business Mastery

Now, did you notice the feature image graphic? This is fantastic. It’s an ad by Mercedes Benz that reminds us that we need to think with both parts of our brain, the left and the right.

Left brain
I am the left brain.
I am a scientist. A mathematician.
I love the familiar. I categorize. I am accurate. Linear.
Analytical. Strategic. I am practical.
Always in control. A master of words and language.
Realistic. I calculate equations and play with numbers.
I am order. I am logic.
I know exactly who I am. 

Right brain
I am the right brain.
I am creativity. A free spirit. I am passion.
Yearning. Sensuality. I am the sound of roaring laughter.
I am taste. The feeling of sand beneath bare feet.
I am movement. Vivid colors.
I am the urge to paint on an empty canvas.
I am boundless imagination. Art. Poetry. I sense. I feel.
I am everything I wanted to be.

Mercedes-Benz
The best or nothing.

Remember when creating your marketing plan that you’ll need to be both business minded and creative. Make your customers feel good about working with you from both a logical and personal level.

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