Top two ways to sell your home in today’s real estate market

Home Gain survey2011

ZipRealty offers sound advice and tips to sell your home in today’s real estate market.

List your home at a price that is both reasonable and fair
Make sure your home stands out from the rest (hint: home staging!)
Since we know that making your home stand out, making sure it is as visually pleasing as possible, is an important part of selling your home, can you DIY this step, or should you hire a professional home stager?

The ART of COLOR coordination


Combining colors can often be a bit like an art form. While it’s true that the easiest and best color combinations are found in nature, (really, look at the scales on a fish, the colors of flowers, or the feathers on a bird and you’ll get a good idea of how to combine colors) sometimes we mere mortals need a little help.

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Color In Staging: A Model Home From Michele Kurelich

Color in Home Staging

Michele Kurelich of Raleigh, NC stages a lot of model units. With such a blank canvas, one might want to know where she begins. Obviously the target buyer is determined by price and location, but which colors to use to tell the story? I caught up with Michele this week, which takes some doing, let me just say, and had a chance to ask her.

It would be funny if it weren’t so serious. What were they thinking?

bad mls photo

It would be funny if it weren’t so serious. One of the most important jobs that a real estate agent has is to protect the interests of their sellers. Still, time after time, whether through laziness, lack of education, fear of upsetting their client or simply not knowing what to say, we see photos that are more than a little comical in MLS.

If a listing looks like this, the agent should be fired. If an agent agreed to take this listing, in this condition, they shouldn’t be an agent. Do I sound harsh? Here’s why I say this.

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Lifestyle Home Staging: First Time Home Buyers


Lifestyle home staging. Have you heard the term? If not, then it’s about time you do. It’s the new wave of our industry. It’s not enough to just make a home look pretty, to show off size and scale, now we need to know who our home buyer will likely be and specifically create rooms […]

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The future of social media. Trends to watch for 2012.

Want to position yourself ahead of the trend and maximize your social positioning? Here are the top trends to watch in social media marketing. If you are interested in really learning about the 2012 trends, consider downloading this whitepaper from comSource. It’s compelling and utterly fascinating.

Can Instagram help your home staging business?

instagram-cheatsheet header

Are you using Instagram to help market your home staging business yet? If you aren’t, maybe you should be.

Don’t know what Instagram is yet? According to iTunes, it’s a free, fun, and simple way to make and share gorgeous photos on your iPhone. Yep… and let’s face it, gorgeous photos is what your job is all about, right? Well, at least that’s usually how you are judged.

Karen Otto: Personal Aesthetic Staged Beautifully

Karen Otto: Personal Aesthetic Staged Beautifully

It’s easy to see that SAR Instructor Karen Otto has an eye for space, vignettes and rustic charm.  Showing off her new ability to photograph the art in her craft, Karen uses her personal treasures to evoke emotion in her personal stage – a trick taught by HGTV’s Matthew Finlason in his groundbreaking Advanced Staging […]

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Blog Contest: Content Writing Challenge: $100 prize for best blog

graphic blog challenge

I’m not sure if you’ve heard, but I’ve become addicted to infographics. One of my favorite ones is, 22 ways to create compelling content. I think this was well done. As someone who occasionally experiences writers block, I will be sure to keep this around. Reading through the ideas, I’m particular fond of #12-17. So, I’ve decided to have a little fun with them.

I’m issuing a blog challenge.”

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Show off your Home Staging Statistics!

staging statistics

I just read David Peterson’s home staging blog, Using 2011 To Attract More Clients in 2012. In it, he showed stunning homes that SynergyStaging had staged in 2011. This is clearly a feast-for-the-eyes marketing video for 2012. This is a fantastic idea, especially because our jobs is so visual. I wanted to suggest other possible way to show off your 2011 statistics to help your 2012 business.